When influencer Alix Earle came to Miami in 2019 as a hopeful University of Miami freshman, she was chasing more than sunshine and salty (albeit humid) air. Like so many other students, she came to experience the city as not just a vacationer but as a local—complete with weekend yacht parties and wild nights that stretched into mornings that she captured for her rapidly growing TikTok following. The social-media-savvy Earle entered UM as a bright-eyed teenager from New Jersey; she graduated four years later as a millionaire, media magnate and full-fledged Floridian. Now, after her latest venture, she can add margarita mogul to that list, too.

Earle recently became the single largest individual investor in the ready-to-drink cocktail brand SipMargs, which she discovered at one of her favorite Magic City hangouts, the Palm Tree Club.

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Try this spicy grapefruit margarita made with SipMargs

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“SipMargs embodies everything I love about Florida and why I wanted to move here in the first place,” Earle says.

SipMargs was originally a concept born of four founders based in the Tri-State Area, but just like some of the best New Yorkers, and Earle herself, the brand has swapped cabs and cold fronts for pool parties and palm trees. And, after a relaunch in early 2025, following a $3 million investment spearheaded by Earle and Miami-based hospitality brand Palm Tree Crew, the SipMargs team is hoping to make Florida the canned cocktail’s forever home.

“There’s no better state than Florida for a margarita,” says SipMargs CEO Justin Nabozna. “Twelve months a year, you’re drinking margaritas down there. And from the North, it’s where everybody wants to go on vacation. When Palm Tree (Crew) was interested, it was like, ‘OK, this is a perfect partner to take us there.’ And then Alix, being from Miami, it was like a perfect storm. Bringing her on was probably one of the easier decisions I’ve had in my day.”

The result of the partnership is a South Florida vacation in a can. Vibrant Miami-inspired hues of sunset orange and country club green make the aluminum cylinders pop on shelves, but it’s what’s inside that really sets the product apart.

For starters, SipMargs is not a tequila seltzer, which can often taste a bit like a slightly boozy Perrier. This is a full-fledged sparkling margarita in a convenient 12-ounce can. The taste is light and natural, but flavors like Mango and Coconut still pack a striking, So-Flo-inspired punch among the blanco tequila and lime. Meanwhile, other options like Mezcal, Classic or Spicy offer tried-and-true tastes for the margarita purists among us. The margs are ready-to-go cocktails on their own but can also be kicked up a notch with added floaters, mixers or a classic salt or Tajín rim.

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Make a Classic Cadillac Spritz at home with SipMargs

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Since the relaunch, the colorful cans can be easily (and frequently) spotted dotting the rooftops of Palm Tree Crew’s two Florida-based properties alongside local celebs (including Earle’s boyfriend, NFL player Braxton Berrios, and his former teammate Tua Tagovailoa). But they’re also available in stores around the country, bringing a bit of Sunshine State flavor and fun to our neighbors in the North with every sip.

The canned cocktail market has become especially saturated in recent years, but the SipMargs team thinks they offer something different. The drinks are tequila-based and full-bodied, and, most importantly, distinctly Floridian. That’s something Nabozna says Earle brought from the jump. “She’s like, ‘I want this to feel like a Florida brand,’” he recalls. And now, it’s a mission both he and Earle refuse to lose. 

“I can’t wait to keep highlighting the joys of a Florida lifestyle,” Earle says. 

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For more cocktails and recipes, click here.

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