by MADDY ZOLLO RUSBOSIN | December 27, 2018

Made in FLA: Over Under

This sporting brand’s Southern charm is designed to be man’s and (woman’s) best friend

"Why isn’t that on a shirt?"

That’s what Bryan Horn asked himself one day when he saw his beloved chocolate lab, Lottie Grace, standing regally in the back of his truck. It was then the Jacksonville resident began sketching out the logo that would eventually become the face of Over Under, his sporting lifestyle brand.

The wax Sportsman duffel; Photography courtesy Over Under

Even though Horn was working at a home building company at the time, his background was rooted in men’s apparel. He had spent nearly two years working at a haberdashery shop after he graduated from the University of Georgia. While working retail, Horn was educated on what constitutes upscale apparel and accessories. When he decided to start Over Under in 2010, he set out to create a high-quality line of American-made products, offering everything from T-shirts and outerwear to leather goods like handbags, dog collars and wallets.

Lottie Grace, the lab who inspired the brand, wearing a Finest in the Field collar; Photography courtesy Over Under

Horn named his endeavor after his favorite style of shotgun: the over-under. “I wanted to incorporate all the same workmanship and qualities and art that go into those shotguns into our clothing,” he explains of his products, which he sells online and through more than 200 retail partners across the United States. The Over Under name also refers to the “over land, under sea” roles labs can perform while retrieving in hunting and fishing. “At the end of the day, we’re a niche brand, but we sell to so many different categories of consumers,” says Horn.